Who we are

A subsidiary of Dorel Industries Inc., DEI Inc. provides web services to all of Dorel’s sectors, divisions, and companies . The DEI shared services model allows for divisions and companies across Dorel to share technology, innovation, and cost that will allow them to maintain high quality, high volume, and high sales websites for their brands. DEI is based in beautiful downtown Asheville, North Carolina.

Why DEI?                about dei

The DEI shared services model allows all of Dorel’s divisions and companies to use one central pool of resources and technology to build and maintain e-Commerce websites, allowing the divisions to focus on their core competencies of marketing and sales.
The following are advantages of the Shared Services Model:

• Cost savings

• Consistency

• Compliance

• Economies of scale

• Prevention of redundancies